Log tag 'web analytics metrics'

Site lost measure

May 10, 2011
网站的迷失度度量 Optimize the website information architecture in the previous article in the blog - I have mentioned about the lost of the user (Lost Visits) definition, as well as how to use Google Analytics senior groups (Advanced Segment) to distinguish between these users. Measure (Measuring the the User Experience) looks at the "user experience", found that it is too tender, people Smith as early as in 1996 lost degrees (Lostness,) has defined, given the lost L formula Jiehuaxianfo, to others. Ie, L = sqrt [(N/S-1) 2 + (R/N-1) 2] L: Lost degrees N: Access ...

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Engagement to measure user activity

June 20, 2010
用Engagement衡量用户活跃度 Engagement (participation) is a special measure, Avinash Engagement should not be a measure as the site analysis, it was more like do not want to look for an excuse to use in the measuring site is a true measure of He cited the the Engagement existence of several defects: Engagement is different for different sites, it is not a uniform measure, it is difficult to use a uniform standard to define it; Engagement more from the qualitative point of view to define many users to participate in behavior is not well quantified, it is difficult to ...

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Optimizing your internal search

May 30, 2010
优化网站内部搜索 - Allow users to more easily find the information you need on how to allow users to more easily find the information you need to use to optimize your website information architecture in the previous article, this article introduces the optimal station search for ways to help users find the information you need. Site search has become almost all essential for a function, especially in content-rich site, when users have a destination to find the target content but can not directly from the home page or navigation page to find, when the user turn to Search. The search for the search of meaning in the analysis of station analysis station is the most common ...

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Measure and subdivision of the site pages

May 23, 2010
网站页面度量与细分 When we use some web analytics tools will find the general report is divided into three modules: user access, content browsing and traffic sources. Each category by a variety of analytical measure the composition of the various types of display statements, introduce content browsing module (mainly refers to the site's page views) under a variety of metrics, and based on these metrics, we can achieve what segments . Page of the basic measure defined on some common web analytics metrics can refer to my previous article - web analytics metrics, listed below is some measure of the page: page views (Pageviews) page ...

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Site analysis of the basic measure

March 14, 2010
网站分析的基本度量 We use a variety of web analytics tools, we will see a lot of different metrics, different tools may have different names and definitions, Here are some common metric, briefly explain how they are calculated. The following metrics are derived from the Web site click-stream data, but according to the click-stream data for the different ways (from the site of the original log file or access to the site by way of beacons and JavaScript log, the same free AWStats and Google Analytics) measure there will be differences in some measure only by the specific way in order to be ...

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Doubt about the definition of Bounce in Rate

March 12, 2010
关于Bounce Rate定义的疑问 The bounce Rate is a site analysis, a more interesting measure, but also personally like Avinash Kaushik is a measure of its online discussion more. More "bounce rate" translation, and personally like Sidney translation - collapse loss, the transliteration and paraphrase both. Had always thought the definition of Bounce in Rate ratio of total visits in a single page, Google Analytics Single PV Visits / Total Visits "Omniture" Single Page Visits / Total Visits "method of calculation have more class ......

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