April 10, 2012 
During the data analysis, most of the time in the use of trend analysis, comparative analysis, segmentation analysis of these three methods, but in fact there is a way we will often use the - cross-analysis, especially in the investigation of data anomalies the issue of cross-analysis will be able to demonstrate its power. Another sorry to tell you all say is the blog update frequency may not be less frequent, but try to at least a month to publish the article, quality assurance, or welcome message in the discussion, be able to initiate some interesting topics together to expand the idea of the site data analysis. What is a cross-analysis? Pay ...... »Read more: multi-dimensional cross-analysis
December 8, 2011 
From the level of the site's users, according to the characteristics of the behavior of users to access the user is subdivided into various types, because different user behavior, the behavior of different statistical indicators, analysis of the different point of view, so if the user to do the subdivision, from many ways, various classifications according to various rules, and seen some of the data analysis of the various user segments, the analysis of a variety of user behavior, combined with a variety of other dimensions, looks absolutely rich enough but it is difficult to understand these results in the end is to explain what the problem, perhaps as an advisory report to reflect the current overall trend and the use of ... »Read more: comparative analysis based on user segments March 28, 2011 
The most recently asked some users of statistical indicators, whether it is the decision-making departments, so this article focuses on some of the content that the user index. Suppose you want to concise data about the users of a site or product, you will be asked which user data? In fact a clever question is never how much of the cumulative number of users of the Q site, even the site of UV will not ask how much, because these indicators are not from the real meaning up to reflect the value of the site and development. Give a simple example - network Qin, the cumulative number of users should be no less than 10 million, but the figure is really able to reflect ... »Read more: it is of concern to user indicators December 1, 2010 
First here is the title of the "User" refers to data users, or the demand side of the data, these users are often not the site or enterprise for external users, consumers of the data is usually the various departments within the company and personnel. Why would raise this issue, in fact, we often encounter such a situation: the company's executives complain useful things can not see from the report which is not can report finishing (so the following is busy open), but the how finishing or in the end they need the data (OK, the high level of demand is generally unspoken, we want to try themselves to try to figure out ... »Read more: What data is required? August 8, 2010 
Website user management goal is to discover new users, retain the old user. But only to attract new users, new users need to keep active, so that it can lasting and create value for the site; Once the user's active decline is likely the user will gradually away from the site, and thus the loss. Based on this, we can user another subdivision - active users and the loss of users. Active active user of the user and the loss of users, as opposed to a concept of the "lost users" are those "survival" user, the user will from time to time to visit the next site, as well as the site ... »Read more: the active users of the site and the loss of user July 25, 2010 
New and old users of the site has become a site analysis for a class of user segmentation methods, site analysis is an important component of the user analysis. Google Analytics on the naming of the new and old customers for the New Visitors and Returning Visitors, but also for many analysis indicators based on the breakdown of the old and new users. Simply put, new user is the user's first visit to the site or the first use of the website services; old users previously visited the web site or use the web service user. Both old and new users can bring value for the site, which also ... »Read more: website new and old customers July 4, 2010 
Welcome come to Azeroth ... If you've played World of Warcraft, you may have completed numerous missions inside; when a user visits a site, in fact, they are also trying to accomplish certain tasks. Perhaps we are more familiar with the site goals (Goal), because many web analytics tools to provide a target-based analysis, the objective of the site is defined from the perspective of the site, such as the e-commerce site's goal is to contribute to effective trading; user tasks (Task) is to define from a user perspective, users will have their own goals, such as e-commerce site on the user may only ... »Read more: the user task completion May 23, 2010
When we use some web analytics tools will find the general report is divided into three modules: user access, content browsing and traffic sources. Each category by a variety of analytical measure the composition of the various types of display statements, introduce content browsing module (mainly refers to the site's page views) under a variety of metrics, and based on these metrics, we can achieve what segments . Page of the basic measure defined on some common web analytics metrics can refer to my previous article - web analytics metrics, listed below is some measure of the page: page views (Pageviews) page ... »Read more: Web page metrics and segmentation May 16, 2010 
- Allow users to more easily find the information you need is a recent suddenly want to write a special class of articles on how to make the user more quickly and easily find the information they need on the site, of course, can not be divorced from the blog theme - Site Data analysis, so this is mainly described how web analytics to optimize the site, the user quick access to information, site information architecture. Information architecture, web design students are the experts, I am here just trespass, read in accordance with the University of inside information architecture literature, some remnants of memory, plus ... »Read more: Optimizing the website information architecture April 21, 2010 
Recently updated article Avinash Kaushik's blog - the Calculate the Customer the Lifetime Value, which is very detailed exposition of what is the lifetime value of the site users (Lifetime Value, the LTV for short), and why you want to use this indicator in LTV. Elaborated in the SEM and website promotion process should not only focus on the first visit (Visit) conversion rate (the Conversion Rates) and CPA (Cost Per Acquisition) of these indicators to calculate the user in the entire cycle of the site to create The total value of more meaningful, user lifetime value for measuring the site ... »Read more: the value of the life cycle of Web site users 
