December 8, 2011 
From the site's user level, we access the user's behavior will be broken down into various types of users, because users behave differently, the behavior of different statistical indicators, the analysis of different angles, so if you want to do for the user segment, from In many ways according to the rules to achieve a variety of categories, have seen some data analysis to do a variety of user segments, the analysis of user behavior, combined with a variety of other dimensions, the content looks absolutely rich enough , but it is difficult to understand these results in the end to explain what the problem, perhaps as an advisory report to reflect current trends and the overall use of ...... >> Read more: a comparative analysis based on user segmentation August 14, 2011 
- Data based on the context of the previous article 5 - T test and chi-square test data presented in comparison, in fact, we have biological or chemical experiments will involve more frequent, detailed introduction to this article on how the reality of the Web Analytics environment using these methods, the use of the premise and the environment is like. In fact, we often do when the data analysis, comparative analysis, but often to see the main analysis, "T test and chi-square test" for our comparative analysis provides a good quantitative analysis of the scientific method, to compare the results more confidence and convincing. However, the use of quantitative point ...... >> Read more: comparison test setup and analysis May 26, 2011 
- 3 and then the data before the data in the context of the context (Context) continue to explore the topic of web analytics data can be set up in the mood. 2 sites in the context of data quality control photo site KPI indicators give an effective monitoring system, but more rigorous quality control charts, after all, in fact, for most indicators, the Internet environment, it might not be so harsh conditions, So we need to find another way to monitor and observe the trends in these indicators. Also based on time series analysis, in front of the article - a trend analysis of time series focuses on the "up" and "chain" concept ,...... >> Read more: Moving Average indicators April 14, 2011 
We can see now a lot of sites will have content score, whether it is e-commerce, information sharing or downloading content. Rating the content is divided into two categories, one is the user's content rating, mainly for the user experience, such as e-commerce website product ratings, content sharing sites such as the content score, this score is currently the most common mode of The content of the composite score is calculated is also relatively simple, mostly taking the mean score for all users; another way to score is the score of the content the site itself, mainly for the user's historical behavior data, such as user access to content through the situation ...... >> Read more: website content scoring model February 27, 2011
Previous article introduced the KPI data can be used to assess the context - the quality control charts, we would usually use KPI to measure the quality of some of the content, flow quality, and access to quality, we often direct sequencing according to KPI targets and that several of the top quality content is, but in fact this approach is not effective for all of the KPI is. Give the simplest example: the conversion rate Conversion Rate is a lot of site KPI targets, we will let the Conversion Rate is generally the higher the better the channel quality, the higher the quality or content, but there is a case, if the conversion of website content in general rate of 10 %...... >> Read more: The secret behind the key indicators December 31, 2010 
- 2 data in the context of a previous article - the trend of time series analysis is presented in the main chain through the year and the method as an indicator to set the data context (Context), to observe and analyze the time series of indicators trends My suggestion is the site of the target indicator (Goal) in the use of such methods. So on the one followed in this article on the topic, or for the internal reference line (Internal Benchmark) setting, the main solution is the site of key performance indicators (KPI) data in the context of the setting, recommended the use of analytical tools - - quality control charts. Why is the quality ...... >> Read more: site quality control of KPI August 8, 2010 
Website user management goal is to explore new users, retain old customers. But only to attract new users pretty good, but also to maintain the activity of new users to enable them to create lasting value for the site; and once the user's activity decreased, it is likely users will gradually away from the site, then drain. So based on this, we can make another user segments - the loss of active users and user. The loss of active users and active users users, here is relative to the "lost users" of a concept, refers to those "live" with the user, the user will be visited from time to time under the site, while for the site to bring ...... >> Read more: site of active users and the loss of user July 25, 2010 
Site analysis of old and new customers has become a common site analysis of a class of user segmentation methods, site analysis, user analysis is an important component. Google Analytics in the naming of the new and old users were New Visitors and Returning Visitors, but also for the analysis of many indicators provide a breakdown based on the new and old customers. Simply put, the new user is the first visit or use the site for the first time users of the service; and old users visited the site before it is used or Web service users. Both old and new users can bring value to the site, which ...... >> Read more: site analysis of old and new users July 13, 2010 
- Allow users to more easily find the information you need 5 in the previous article - Analysis of user tasks to complete, I seem to miss an important question: Why should analysis of user tasks to complete the degree? In fact, the analysis of each site should have a model program and its purpose and meaning, whether the person will lose the value of the analysis. Therefore, this article is to answer this question, but also as a "make it easier for users to find needed information" topic Concluded. So first make an assumption here: let users more easily find the information you need and then help the user to complete the desired task, which can effectively ...... >> Read more: improve customer satisfaction July 4, 2010 
Welcome to Azeroth ... if you've played World of Warcraft, in which you may complete numerous tasks; When a user visits a site, in fact, they are also trying to complete certain tasks. Perhaps we are more familiar with the site goals (Goal), because many Web analytics tools provide object-based analysis, the site is more objective point of view from the site definition, such as e-commerce site's goal is to contribute to efficient trading; The user tasks (Task) is defined from the user's point of view, the user will have its own goals, such as e-commerce site on the user may only ...... >> Read more: Analysis of user tasks to complete 
